Insights, Innovations, Observations
from Across the Kitchen Design Universe


August 31, 2018

What We Do for Our Customers

Kitchen designers: your job has gotten harder, and many of you haven’t adapted how you market your business since the internet first became a “thing”. Competition […]
August 23, 2018

Sales Funnel Basics for Kitchen Designers and Remodelers

The sales funnel is a marketing strategy that’s essentially a series of steps used to monitor a prospect’s initial awareness of you and your products and […]
August 5, 2018

Co-op Advertising: Tap Into Free Money

Definition: Co-op advertising is product promotions by dealers that include the specific mention of the manufacturer, who—in turn—reimburses the dealer for all or part of the cost […]
July 18, 2018

Use Competitive Analysis to Beef Up Your Marketing

In Marketing 101, we learned about setting marketing goals. As owner of a small company, your marketing goals, both in the “real world” and online, should […]
July 13, 2018

Optimize Content to Get Found on Google

What good is captivating content if it can’t be found? Getting your content found by Google and, by extension, your audience, is why content optimization is a […]