You may ask: What is the Google Local 3-Pack? And why is it important?
If you type ‘’kitchen cabinets” into Google, you’ll get a list of kitchen cabinet companies in your area, the ones closest to you.
These listings are at the top of the page in a special list, accompanied by a map. And these listings are called THE LOCAL 3-PACK.
Wouldn’t it be great for your business to show up in this prime location? You can’t buy your way in, but there are things you can do to make it happen.
Any time Google determines a search has “local intent”, it will show a Local 3-Pack on the results page. How does Google determine if a search has local intent?
Generally speaking, the following types of searches have local intent:
1. Claim Your Google My Business Profile. Or create one, if you haven’t already. Before you can show up in the 3-Pack, you must have a Google My Business profile.
2. Optimize Your GMB Profile. Just claiming your profile won’t be enough to make your business start appearing in the 3-Pack. You have to improve your business information as much as possible:
• Have accurate information — your NAP (name, address, phone number), business hours, etc.
• Add lots of photos of your business, finished projects, and the products and services you provide
• Enter an informative company description that is linked to corresponding pages on your website.
• Optimize your description using keyword phrases that potential clients are searching for online.
3. Start Asking for Reviews on Your GMB Profile. Perhaps the most important thing you can do to increase your chances of getting placed in Google’s Local 3-pack is to get online reviews.
As a business owner, you need to understand how the review process works, and you should be constantly asking for feedback from you customers.
When you get reviews, users can see the star ratings in the search results. Having a good star rating and lots of reviews not only increases your chance of getting into the top three of the local pack, it also increases your likelihood of being selected from those three.
Google 3-Pack listings now show stars starting with just one review instead of five. Prior to February 2017, a minimum of five reviews on your Google My Business page was required for your listing to display with the number of stars.
4. Get Local Reviews On Other Sites, Like Yelp, Houzz, Etc. It’s also important to get online reviews on other sites as well, like Yellow Pages, Angie’s List, etc. Google can “see” these reviews, and positive reviews on these sites increase your placement in the Local 3-pack as well.
5. Get Your Business Listed in Local Directories. Being active on local listings sites will get your business Citations that contribute to good results in local search. These include sites like churches and community bulletin boards, as well as listings like the website for the local Chamber of Commerce. The more you can appear in these listings, the more Google trusts your business.
6. Add New Listing Profiles. It’s important to add new profiles on the many thousands of available listing sites gradually over time. Some of the most familiar are:
And don’t add them all at once. Gradually building up your local listing profiles looks natural to Google. When Google sees new business listings for your company on other sites that match the information on Google My Business and your website, it verifies your authority as a genuine business and chances of your placement on the Local 3-Pack get boosted.
7. Be Consistent Across the Web. Did you have a different address or phone number a few years ago? If you’ve been in business for a while, it’s very likely that you have out-dated info floating out there in the Internet ether. When Google sees inconsistencies, they cause it to question the validity of your company. They make Google question whether you are still in business.
Having a consistent NAP (Name/Address/Phone Number) everywhere your business is listed is important because Google places a lot of weight on having that information accurate, correct and consistent. If you have your info in the right format across many different sources, then you will rank higher because Google can be sure that it has the right contact information for your business.
8. Be Mobile Friendly. When it comes to mobile local search, Google prefers sites that are mobile friendly. There’s strong SEO reasons for targeting mobile users; it increases your chances of getting into the top Local 3-Pack.
9. Have a Great Website. The strength of your website has become more and more important in your placement within the local 3-pack. Google wants to make sure that they are sending their users to websites that offer value.
This means you should have great videos, articles, images, and information that potential customers will find helpful. You want to keep customers on your site for as long as you can, induce them to contact you, and motivate them to buy your products and services.
The way Google shows local search results has changed in the past few years. But some methods for increasing your visibility within local search have stayed consistent, and they’re not likely to change.
Having a great website that provides potential customers with useful information, is not likely to go out of style.
Getting regular online reviews isn’t going to disappear anytime soon either. In fact, it’s only going to become more competitive as businesses get better and better at asking for reviews.
Don’t get left in the digital dust. The farther behind you get, the harder and longer it will be catch up. Contact KDP today.
Begin consulting with the experts. Kitchen Design Partner are specialists who can help you get to the top of the Google Local 3-Pack.