PART ONE OF TWO
Ever since the turn of the century – the 21st century, that is — Google AdWords Advertising has been changing the way small businesses can increase their brand recognition and grow their sales.
It began simply, as an online advertising service that links ads to the advertiser’s websites. And it still does that. But In the intervening years, AdWords Advertising has grown to an overwhelming and sometimes intimidating array of advertising options. There’s text-based Search Ads, graphic display ads, YouTube ads and in-app mobile ads.
As people search for things on Google, advertisers target those searches, or QUERIES, using KEYWORDS. The relationship between queries and keywords is at the very heart of search advertising with AdWords. Google uses your keywords to place advertising copy on pages where it is relevant.
Advantages of Adword Advertising
The biggest advantage to Adword Advertising is that your business gets seen by customers at the moment they’re searching on Google for your products and services. And you only pay when they click on your ad.
There are other advantages as well.
Google Adwords Ads Are Measurable.
With Google AdWords, every single aspect of your marketing campaign is measurable, right down to the number of clicks, click through rate (CTR), cost per click (CPC), and more. It’s very easy to measure your return on investment (ROI).
Google Adwords Are Cost Effective.
Google AdWords’ are extremely cost-effective. You only pay when someone clicks on your ad, and you get to determine how much you want to spend before you do anything. You can set your budget to $10 per day to $5000 per day; it’s up to you and your budget.
Google Adwords Allow You To Target Specific Locations.
For each ad campaign, you can select the locations where your ad will be shown. You can choose locations such specific cities or even a radius around a location. You don’t have to waste money advertising nationally when you only sell locally.
Google Offers A Huge Number Of Searches.
Google handles more than 3.5 billion searches every day or 40,000 searches a second as of 2017. This means business owners can literally make money while they are sleeping as clicks on their Google Ads lead potential customers to their website. Gone are the days when you had to spend tons of advertising dollars on print, radio and television ads with the hope of attracting new customers.
Google Allows You To Reach Your Audience, Your Way.
Do you want to drive potential clients to just a certain page of your website? That’s doable. Or maybe you want to test which landing page works best. Also easy to accomplish. Do you prefer to show text ads to people in Google.com doing a keyword search? Can do. You have full control over the ad.
Google Reporting Tools Are Amazing.
You can see which keywords or websites are driving the best quality traffic, sales or conversions. Stick with what works, and eliminate what isn’t working.
HOW TO DETERMINE KEYWORDS TO POWER YOUR ADWORDS ADS
Remember, AdWords accounts are powered by keywords. Google uses your keywords to place advertising copy on pages where it is relevant.
Think like a customer. What are the different ways that potential customers could search for what you’re selling? Here are some sources to consider when determining how to find new keywords.
Brands You Carry. Your potential customers may be searching for a specific product; things like product names and models can make high-performing keywords.
Auto-Complete. Use the auto-complete feature of Google to find popular keywords for your business. Auto-complete shows the words and phrases other people have used as they typed into a search box. These can be a valuable source for keyword ideas.
“Long-tail” keywords are phrases (rather than one word) people type in to Google when searching. The more specific a long-tail keyword is, the easier it is for your website to rank when people search for it.
Long-tail keywords can sometimes be too long. Research has shown that keywords containing five words or more get less than half the volume of clicks on average. Longer keywords take more effort to define, and they deliver less volume, so the experts advise to keep keywords simple.
Google Adwords advertising offers an incredible way for your small business to reach a very targeted and motivated audience. Remember-your ad only shows up when someone is searching for what you offer. It doesn’t get much more targeted than that. And you’re in complete control of every aspect of the ad.
Google’s options for advertising can be overwhelming, and that’s why KITCHEN DESIGN PARTNER is here to help you do it right. From selecting the appropriate, high-producing keywords to setting your budget, KDP will be right there, guiding you to improved local brand recognition and increased sales.
In the next part of this two-part INTRO TO GOOGLE ADWORDS ADVERTISING blog post, we’ll look at landing pages and calculating costs.
Kitchen Design Partner offers a Local Foundation Package that includes Social Media Ad Campaigns. Contact us online at www.kitchendesignerpartner.com or call 888-766-8470 to learn more about how to increase your online reviews.