A simple definition of content marketing is:
the practice of creating content and publishing it on your website to attract visitors who eventually become customers.
A solid definition, yes, but one that needs some clarification:
Content marketing is a long-term strategy, based on building a relationship with your potential customers, by consistently giving them high quality, relevant content.
In contrast to one-time advertising, content marketing shows that you actually care about your customers and more than ever, customers want to feel cared about
To reach, engage, and convert new customers for your business, your content has to be something people actually want.
And to be truly relevant in today’s crowded on-line universe, a content marketing piece needs to get noticed when a user is asking a question. Your content piece needs to be the best answer to the question being asked
Add Content that Answers Your Customers’ Questions
Every time you have a conversation with a client and explain something to them, that’s your content.
If you’ve put together your Marketing Kit (see Blog post here
) you’ve already created a list of FAQs (frequently asked questions) and SAQs (should ask questions). That’s your content. You’ve done some of the hard work already!
How well does your online content answer questions your potential customers are asking?
Your ability to helpfully answer questions not only
assists your audience, but also
(2) helps your SEO
because search engines view sites that give satisfying answers as valuable. Google pays serious attention to answering questions that people type in the search box.
Google now offers two ways searchers can find answers.
- One-box “instant answers” between the search box and the search results (and references the source site).
We asked “HOW MUCH ARE CUSTOM KITCHEN CABINETS?” (We also asked “how much are kitchen cabinets?” and got the same results.)
- “People also ask,” featuring questions and answers other people had when typing a similar question.
Both of these answer and question features are displayed prominently in the search results – after the ads, of course — giving those “answer” sites huge exposure.
The only way to get featured in an instant answer or related answer is to ask and answer these types of questions on your own website and social media sites.
Use the questions people ask for your blog inspiration.
The questions in the “People Also Ask” box above look like good blog topics, don’t you think? At the very least, they deserve space in your FAQ’s and SAQs.
They are just a teaser to get your brain started thinking in that direction. Here are some other suggestions based on search queries:
- How to organize kitchen cabinets
- How are kitchen cabinets installed
- How to choose kitchen cabinets
- How to select quality kitchen cabinets
- Where are kitchen cabinets made
There are many other topics that can be expanded into blog posts that answer consumer questions such as these.
Google provides another source of ideas: use the drop-down list when typing a question in the search box
Below we asked “HOW TO CLEAN KITCHEN CABINETS?” You can see related questions other people asked — all good blog ideas.
By making questions and answers a major part of your content marketing strategy, you get an opportunity to
Not bad results for simply writing down the answers to questions you get asked all the time.
Most small business owners don’t think they can come up with enough content and or know how or where to publish it.
If managing your content marketing strategy seems overwhelming, the Kitchen Design Partner team is expert content marketing specialists. They help their clients publish great content on their website and in other places on the internet.