Pinterest is divided up into pins and boards..
A Pinterest board is a group of categorized content, a collection of pins. Each one contains content with similarly related items, grouped by a theme or topic. When you hear someone say they “pinned”, they placed a post on a Pinterest board.
It’s possible to create a “secret” board that no one else can see but you and whoever you invite to see it. This is a way to share ideas with a client who is making her selections. (We like Houzz.com better for collaborating.) Secret boards probably don’t have much to offer to a business account.
As you browse through Pinterest, you’ll notice that most images are taller than they are wide. The aspect ratio needs to be 2 to 3. Image size should be 735 x 1100. Since most kitchen shots are horizontal rather than vertical, you will need some creative cropping.
Pins with light, bright colors in the images and 200- to 300-character descriptions do well.
For some unknown reason, images without faces get more re-pins.
Infographics do really well on Pinterest. Stumped for topics you could use to create an infographic?
How about: “Things To Consider Before Remodeling Your Kitchen”? “Questions To Ask Before Hiring A Designer”? “Most Popular Kitchen Designs”? “Materials To Consider For Your New Kitchen Countertop”?
You get the idea.