It’s not enough to create your own group; you need to be active in existing communities and interact with other users. The idea is not to spam groups with posts about your business but to engage in an actual conversation that creates real connections.
Despite its professional focus, LinkedIn is still a social network. To succeed here, you need to be a social player, one who engages with people.
The good thing about LinkedIn is that it helps you interact with the right people by showing circles of connectivity; i.e., who your connections are connected to. Browse through profiles of your connections and see who they’re involved with. You might discover a valuable lead.
Like any other marketing channel, LinkedIn will work well for you if you take it seriously and put in the effort to understand how it can best work for you.
If you want to see results, LinkedIn should be included in your overall social media marketing strategy.
Creating and maintaining an active social media presence can be overwhelming for small businesses, who often lack the resources to devote to it. Kitchen Design Partner can get you started or they can manage your LinkedIn presence alone, or they can take on all of social media for your business, whatever you need. Contact them to find out about their programs.