Hashtags used to be your phone’s pound sign, or the sharp symbol in written music, even a tic-tac-toe game. Now they have an extremely prominent place in social media. The word “hashtag” has infiltrated our vocabulary so completely that it has been added to the Oxford Dictionary and the Scrabble Dictionary, both respected authorities on what defines a real word.) Originally made popular by Twitter, hashtags are now used on Facebook, Google+, Instagram, and Pinterest. They are an integral part of how we communicate online.
The first use of a hashtag in social media is attributed to Chris Messina, a former Google employee who worked as a designer on Google+.
Let’s start with the simple definition:
A hashtag is a word or phrase preceded by a hash mark (#), used in a message to identify a keyword or topic of interest and facilitate a search for it. Hashtags are the most popular means of categorizing content on social media.
There are a number of reasons why you want to use hashtags in social media.
Even though most people know what they are, many people still don’t know how to use hashtags.
Using a hashtag on a social post is really as simple as adding the # sign before a single word or phrase, without spaces or punctuation.
Hashtags should be specific to the audience you’re trying to attract. The more specific you get with your hashtag, the more targeted your audience will be—and a targeted audience means better engagement.
Focus in on a passionate community that shares an interest in one specific theme – like kitchen design, kitchen cabinetry, interior design, kitchen remodeling. Our industry is made up of a “passionate community that shares an interest in one specific theme” – get in there and start hashtagging.
Your business sells kitchen cabinets, kitchen design services, kitchen remodeling. Instead of using the broad term #kitchens—that brings in in results all over the board, from wall paint colors to hinges for cabinets to ads for remodeling services —use instead #kitchendesigntrends. Or #kitchenrenovations. Or #interiorrenovations. Here’s a couple examples.
For more in-depth information about how to use hashtags, visit sproutsocial.com.