Insights, Innovations, Observations
from Across the Kitchen Design Universe


August 5, 2018

Co-op Advertising: Tap Into Free Money

Definition: Co-op advertising is product promotions by dealers that include the specific mention of the manufacturer, who—in turn—reimburses the dealer for all or part of the cost […]
July 18, 2018

Use Competitive Analysis to Beef Up Your Marketing

In Marketing 101, we learned about setting marketing goals. As owner of a small company, your marketing goals, both in the “real world” and online, should […]
July 13, 2018

Optimize Content to Get Found on Google

What good is captivating content if it can’t be found? Getting your content found by Google and, by extension, your audience, is why content optimization is a […]
July 10, 2018

Building 10x Content

Rand Fishkin, an SEO expert at Moz, coined the term “10x content” in a video titled “Why Good Unique Content Needs to Die.” The point he […]
May 6, 2018

Delete or Update Old Website Content

We present both sides of the argument so you can decide. If your website is more than a few years old, the chances are very good […]