So you Googled your company name and discovered some negative comments. What happens now?
Is it possible that you can quash negative internet content?
The only way to remove negative search results is to have the owner of the website do it. That’s probably not going to happen.
If you can’t get it removed, the next tactic for lessening the effect of negatives is to SUPPRESS the bad things.
When an embarrassing result appears on your search engine results page, you can try to suppress it by pulling up more positive search results for your pages, products and social media, using the steps outlined in Part Two of our ORM series.
The operative word here is “try.”
The tough part about improving web reputation by suppressing bad articles is that to push a negative mention off the first page of search results, there must be at least 10 better pieces of content
This requires a lot of work and is a job best left to professionals, like the pros at Kitchen Design Partner.
What’s to be done?
You know the saying: the best defense is a good offense. BE PROACTIVE and avoid negative comments in the first place or have so many positive mentions that the negative doesn’t appear so bad.
Here are some general tips to manage your reputation online PROACTIVELY:
At a minimum you should be on Facebook, Twitter, Google+, and LinkedIn (if your business is B2B). If your products are visually-oriented, get busy on Pinterest and Instagram. Top business Instagrams appear high up in Google search results.
When your social media accounts are interlinked with each other and linked to / from your blog / website, they should rank really well in the search engines. Facebook and Twitter carry a lot of SEO power.
Link building can seem like hard work -- and it is -- but it’s worth it. Backlinks are still one of the top ranking factors for search.
You Can’t Opt Out Of Reputation Management
For many small businesses, the lack of proactive online reputation management makes them a sitting duck.
With only a website to show your business online, you’re in a bad position if anyone posts negative things about your business on social media, as those negative comments can show up in searches for your business.
For local businesses, people search for you by business name, so having negative reviews or comments rank in search results can directly impact your bottom line..
If a your business doesn’t invest in developing its online presence and reputation proactively, you will more than likely pay later in terms of lost sales and profits and having to pay to repair damage.
Don’t let this happen to you.
Kitchen Design Partner
We've got the insider's perspective on what it takes to build the most successful kitchen and bath design businesses in the country.