CREATE THE PERFECT PIN
In our Part One look at Pinterest, we introduced you to Pins and Boards and some basic strategy for getting started on the visual search engine that is Pinterest.
We’ve scoured the internet, read the experts and studied the Pinterest Help section to bring you the best advice on how to create the perfect pin.
How To Create A Perfect Pin
A Pinterest pin can drive a lot of traffic to your site if you do everything right. You only have a few seconds to grab a viewer’s attention and motivate them to click through.
So how do you do it? What makes a perfect pin?
According to Pinterest experts, perfect pins have three things in common:
(1) they’re beautiful to look at,
(2) they’re interesting, and
(3) they are actionable.
Images need to be tall, not wide, so that they look good in the Pinterest layout.
Many people use their phones to view Pinterest, which makes the image size especially important.
The recommend size is 735 x 1,200 pixels. Since most kitchen photos tend to be horizontal, rather than vertical, you’re going to have to do some editing. Canva.com is free and has templates for Pinterest. All you have to do is upload your photo to the site and let the software do the rest.
It’s easy for your images to get lost in the number of boards and pins on Pinterest. Applying text to your photos helps give visitors context, so they understand the purpose of your pin.
If your board topic is Kitchen Islands, put a line of text on the photos to explain why you think the island in the picture has merit. “This Cherry island creates extra storage.” “A prep sink in this island helps out during large family gatherings.”
See how that would work?
Sometimes one picture isn’t enough. Another way of making your pin stand out is to use multiple images in the same pin. Again, Canva.com to the rescue. They have the tools to put together multiple photos in one pin.
Another high performing pin is the infographic. Assemble several related photos and let Canva guide you through creating an infographic. Before and After photos would create a nice infographic that tells your business story.
Add your logo to your photos so that when they get re-pinned, your company name goes with them.
Don’t overlook the pin description. Use keywords in a natural way; don’t just list them. Make the description a couple of sentences long. By optimizing your pins with keywords, you can get noticed by Google and increase your SEO.
In the photo below, notice that the description was cut off. Pinterest allows only so much space for your descriptive text. If your viewer is truly interested, she will click on the pin and read the entire description.
The ultimate motive of a presence on Pinterest is to get your audience to click on your Pin and visit your website. And for that, you need a strong call to action.
Strong Call to Action
People use Pinterest to discover and buy things. Make sure your description conveys the action you want your audience to take. “Visit our website.” “Stop in to our showroom.” “Contact us for a no-obligation quote.” Don’t let your photos just sit there - make them work for you.
From our inspection of Pinterest and research for this article, not many pinners take advantage of the Call to Action. This is an area where you could get an advantage.
To get your pins noticed and generate viewer re-pins and click-thrus, they need to be beautiful, interesting and have a strong call to action.
Your pin description should share enticing details about your image and content. You have to give pinners a reason to click through to your website, to call you or stop in your showroom.
Kitchen Design Partner can get you pinning!