In Part One of this three-part series we looked at (1) why you would want a Referral Plan that connects you with like-minded professionals who sell to customers similar to yours, (2) the advantages of having a network of Referral Partners, and (3) how a prospect that comes to you via a referral is more qualified than someone who comes to you through any other form of advertising. You and Kitchen Design Partner (KDP) created plans and strategies for a successful referral program, and you profiled your ideal customer.
Now let’s look at the actual workings of the Program, what’s involved, what you need to know and how you can make it work for you.
You And Your Referral Partner Need to Know
Communication snafus will de-rail your Referral Program faster than any other challenge. Always be as clear as possible
What you meant to say.
What you actually said.
What they heard.
What they thought you meant.