Marketing To Win
Superior marketing and best in class cabinets, combined with your finest workmanship will put you in the best possible industry position: you'll be the top performing kitchen designer in terms of quality materials, message, and finished results.
What you need is a quick and succinct strategy that communicates who you are, why you're better than the others bidding for the same job, and what your customers can expect from you.
Step 1: Create Your Core Strategy
We will create a Core Strategic Message that quickly and convincingly communicates who you are, why you're clearly the best kitchen designer to hire. This sets the foundation for everything else we will do.
Step 3: Leverage Your Team
Businesses grow when we develop and magnify your team members. We will identify ways that we can help your employees more efficient and effective. We'll work to eliminate time-wasting tasks, so that they can focus on providing value to your customers.
Step 5: Initiate Marketing Plan
Once we have our budget, we will move into gear by developing tactical materials to help you win the confidence of your customers. We don't expect an immediate flood of new business immediately, but we'll be working toward that goal.
Step 7: Win The Now Buyers
When people hire you to remodel their kitchen you start to prove that you are the right one for the job. That sets the stage of fuel further word of mouth marketing, testimonials, and referral opportunities.
Step 2: Innovate Excellence
Look for the weaknesses in the industry, and make that one of your strengths. If your competitors are lacking communication, design quality, or if they go over budget, we'll develop systems that make that your strength!
Step 4: Define Marketing Budget
Before we go out and implement a marketing plan we need to define your budget. Whether you're conservative or aggressive, we will identify the most effective ways to leverage your marketing investment.
Step 6: Engage Online
Social Media provides a direct connection between you and potential buyers. If you're not there with a strong core message, You must be consistent, and out-perform your competitors in this arena, or you're going to lose out on potential sales.
Step 8: Follow Up Sales Funnel
While some people are ready to buy right away, there's always a percentage that takes their time in making a decision. We keep in touch with them, continually reminding them that you are the bet one for the job.